Author: Elaine Allan

Why Business Statistics Matter Throughout the world, every minute of every day, decisions are made by businesses that will determine if they will become profitable, stagnate or get eliminated by the competition. Good Decision-Making Good decisions, ones that help a business become profitable and sustaining are usually made with assistance from information gathered about the…

What is MUM? (Multitask United Model) Google’s Multitask United Model (MUM) is a language model built on a BERT.  BERT, created in 2019, is a powerful Natural Language Processing (NLP) model for search engines.  When first to market, BERT was considered to be a search engine breakthrough.  But, according to Google, MUM is 1000x more…

Communicate Using Photos & Videos Snapchat was the first social media platform that allowed people to communicate using photos and videos.  Originally Snapchat was developed as a photo company but was later converted into a social media platform. Growth of Snapchat Users Today, there are 265 million unique users every day on Snapchat.  75% of…

Managing effectively in a post-pandemic economy will require business process change.

Why Strategy? Ever wonder how Google became the world’s most used search engine?  Or what is the key to Apple’s success?  Organizations that continually outperform the competition understand the importance of strategic planning. Crafting a Strategy Crafting a strategic plan is one of the most important tasks you’ll undertake running a business.  Not only does…

Branding & Marketing Branding and marketing go hand in hand so take time to carefully construct a professional LinkedIn profile that captures the professional image you want to convey. Headshot The importance of having a professional headshot can’t be overstated.  If you are unable to get a professional headshot done, try posting an action shot…

Memes can be thought of as the new editorial cartoons of the 21st Century.

The internet is the new marketplace. It has replaced a lot of person-to-person interaction.The internet is also the new social place for many of us, especially during the pandemic.Today, it’s not uncommon for people to meet their friends and family online.As well, many of us make new business connections and perform routine tasks like shopping…

Google Workspace, formerly known as G-Suite encompasses several useful applications including: Google Docs Google Sheets Google Slides Google Drive is like a big storage locker. Items stored in this big file are things you can access through the cloud. The Cloud is really nothing more than a server farm. Google Workspace is also great for…