Branding and marketing go hand in hand when building a LinkedIn profile.
So, take time to carefully construct your LinkedIn profile.
The importance of having a professional headshot can’t be overstated. If you are unable to get a professional headshot perhaps you can post an action shot. For example, perhaps you have a photo of yourself at a podium with a microphone. This action shot would be great if you want to market yourself as a public speaker.
Make sure the “About” sections you complete are written concisely and are not longer than 2 to 4 sentences in length per paragraph.
Always best to include numbers and results when describing roles and responsibilities. So, instead of merely writing about tasks and duties tell your reader about milestones and accomplishments. For example, its more powerful to read that someone “increased revenue by $1 million per year” rather than “responsible for revenue generation”.
Customize your LinkedIn URL so that your name is in the URL. First name, last name is what I recommend. If you need to add a number, keep the numbers low. Customizing your LinkedIn URL will help with Search Engine Optimization (SEO).
To edit your URL simply go to “Edit Public Profile and URL.” Best to type in your first and last name then save.
Recommendations are important if you want to prove “social proof” aka endorsements from people who have worked with you that can sing your praise.
Remember to update your LinkedIn profile whenever you have new achievements to post.
Good luck getting results using your updated LinkedIn profile.
Technology & Business Blogger