Snapchat for Political Campaigns Since more than half the voting public is now Millennials and Generation Z, political operatives no longer can ignore the importance of integrating Snapchat into campaign activities.  Campaigns can upload links that viewers can click on to drive traffic to websites.  As well, campaigns can set the amount of time a…

Information Technology or “IT” as it is often called covers a wide range of career opportunities in the technology space. Popular Careers in Information Technology Popular careers in information technology are technical support, computer programming, web developers, computer systems analysts, IT Security and, network engineers. Technical Support Technical support jobs vary widely.  Technical support workers…

As information is an asset that can be in either a physical or electronic form it could be said that information management is really a modern-day form of asset management.  Organizations that can manage information well in today’s knowledge-based economy are those that will likely make good information-based decisions and prosper into the future. Universities…

Given that online reviews are growing in importance for attracting new customers to a business, it can be devasting if your business becomes the target of bad online reviews.  The Importance of Online Reviews Depending on which study you read, consumers today are basing 55% – 92% of their buying decisions on reviews they read…

Likely Stanford University’s John McCarthy summed up artificial intelligence best in his 2004 academic paper when he wrote, “It is the science and engineering of making intelligent machines, especially intelligent computer programs.”  In essence, artificial intelligence designs computers to impersonate human intelligence.  To achieve impersonating human intelligence, artificial intelligence uses both machine learning and deep…

Big data is a term used to describe large volumes of data sets and data subsets.  For those in the know, it’s not the amount of data that counts rather it’s what a business can do with the data that’s important.  Big Data Analysis Businesses big and small can benefit from analyzing the data they…

What is Business Transformation? No business can survive without continually updating and adjusting its operations, talent and technology.  The term business transformation describes the work organizations undertake to help them become more effective, efficient, and competitive in an ever-changing world. The Business Transformation Process When an organization decides it needs an update, a thorough evaluation…

Philosopher Ryan Holiday in his book Stillness is the Key (2019) examines how modern life makes it challenging to find stillness which he believes is key to being able to think more clearly and creatively.  Holiday also contends that we need to look no further than Napoleon Bonaparte, who served as Emperor of France (1804…

There is much confusion on Wall Street as the big banks try to mobilize workforces back into the office.  The source of the confusion is the Covid-19 Delta variant.  Considered to be more contagious than its previous forms, experts now believe that the Delta variant is transmissible between vaccinated people. Delays on Wall Street According…