Uncertainty Uncertainty about the pandemic and the unknowns about inflation and the economy will continue to consume the business community in the months ahead.  Normal forecasting tools have become less predictable and pre-pandemic strategic and business plans have lost their ability to provide guidance to businesses looking for certainty. The Role of Technology The important…

Branding & Marketing Branding and marketing go hand in hand so take time to carefully construct a professional LinkedIn profile that captures the professional image you want to convey. Headshot The importance of having a professional headshot can’t be overstated.  If you are unable to get a professional headshot done, try posting an action shot…

Staff Morale Business leaders have identified that keeping morale up among employees has been the biggest challenge they faced during the pandemic.  As the number of Covid-19 cases rose and fell throughout 2020 and 2021 so did uncertainty about job security, the timing of the recovery, business solvency, and the ongoing realities of operational shutdowns…

Internet Security The internet is the new marketplace.  For many, it’s become a place to socialize, make new business connections, and perform routine tasks like shopping for groceries.  As the internet morphs into a global marketplace your data is increasingly at risk of being hacked by thieves who live near and far. Three Most Common…

Google Workspace, formerly known as G-Suite encompasses several useful applications including: Google Docs Google Sheets Google Slides Google Drive is like a big storage locker. Items stored in this big file are things you can access through the cloud. The Cloud is really nothing more than a server farm. Google Workspace is also great for…

The use of influencers in your Facebook posts can really accelerate your engagement and reach. If you can’t afford to hire already famous influencers, you can create your own. A good rule of thumb is to aim for free when creating a buzz around your products or services. You can give your influencers titles such…

Texting is Different Many of us are quick to respond to text messages.  In fact, advertisers report, that on average, 98% of text messages are opened within three minutes of being sent.  By comparison, the average open rate for emails has dropped to 17% — and sometimes it takes days or even weeks before the…

Snapchat for Political Campaigns Since more than half the voting public is now Millennials and Generation Z, political operatives no longer can ignore the importance of integrating Snapchat into campaign activities.  Campaigns can upload links that viewers can click on to drive traffic to websites.  As well, campaigns can set the amount of time a…

Information Technology or “IT” as it is often called covers a wide range of career opportunities in the technology space. Popular Careers in Information Technology Popular careers in information technology are technical support, computer programming, web developers, computer systems analysts, IT Security and, network engineers. Technical Support Technical support jobs vary widely.  Technical support workers…