The Google and Apple Arrangement How can Google remain the top search engine year after year? Easy, it pays Apple big bucks to ensure it remains the default search engine on Mac, iPad, and the iPhone. This week, analysts from Bernstein have estimated that payments from Google to Apple may be close to $15 billion…
South Korea vs Big Tech
A South Korean Parliamentary Committee voted this week to put forth recommendations to ban Google and Apple from charging software developers’ commissions for in-app purchases. Typically, app developers hope to earn revenue from the apps they create when users choose to upgrade to the app’s paid version that carries more features. Apple and Google’s Commission…
Vote on Campus Cancelled
Elections Canada will not be offering the Vote on Campus program in September 2021. The reasons Elections Canada cited for not hosting Vote on Campus in 2021? According to Elections Canada, the pandemic created too many uncertainties regarding students being able to access its programs and having to work under a minority government. Both factors…
TikTok and Shopify
What is TikTok? TikTok is a short-form mobile video platform that is usually edited on a smartphone. Although TikTok videos can be edited on a computer the ability to edit videos on a smartphone gives the user the ability to upload video content quickly. Mission of TikTok Tik Tok’s mission is to inspire creativity and…
MUM Versus BERT
MUM (Multitask United Model) Google’s MUM (Multitask United Model) is a language model built on aBERT. BERT, created in 2019, is a powerful Natural Language Processing(NLP) model for search engines. When first to market, BERT unto itself wasa search engine breakthrough. But, according to Google, MUM is 1000x morepowerful than BERT which is a game-changer…
The Capability Maturity Model
Managing in a Post-Pandemic Economy As the world struggles to understand what the post-pandemic economy will look like, process and systems management aficionados are already a few steps ahead of the rest of us. What is Process and Systems Management? Enthusiasts of process and systems management spend their time analyzing how to make organizations more…
Study Your Competition
Ever wonder how Google became the world’s most used search engine? Or what is the key to Apple’s success? Organizations that continually dominate in the marketplace understand their competitor’s strengths and weaknesses. Study Your Competition Knowing the weakness and strengths of your competition can help you brand, market, and position your business to stand out….
Managing Uncertainty During the Pandemic
Uncertainty Uncertainty about the pandemic and the unknowns about inflation and the economy will continue to consume the business community in the months ahead. Normal forecasting tools have become less predictable and pre-pandemic strategic and business plans have lost their ability to provide guidance to businesses looking for certainty. The Role of Technology The important…
Creating a Strong LinkedIn Profile
Branding & Marketing Branding and marketing go hand in hand so take time to carefully construct a professional LinkedIn profile that captures the professional image you want to convey. Headshot The importance of having a professional headshot can’t be overstated. If you are unable to get a professional headshot done, try posting an action shot…