The importance of consumers.
Author: Elaine Allan
Market Research
For a business to excel in a highly competitive market it must learn to become adept at forecasting market demands for its products and services with some degree of accuracy. Market Research Firms Market research firms can play an important role in helping to collect, analyze and share pertinent market research with businesses that need…
Expert Opinions
Daryl F. Zanuck, head of 20th Century Fox, in 1946, predicted that “TV won’t be able to hold on to any market it captures after the first six months.
Forecasting the Future
What is Forecasting Demand? Forecasting is the art of estimating future demand by anticipating what consumers are likely to do under a given set of future market conditions. Why is Forecasting Challenging? Few products or services are easy to place accurate market forecasting upon. Products and services that are easy to forecast tend to be…
Team Types
Team Types
Personality Traits of Effective Leaders
Research indicates that effective leaders tend to possess certain personality traits. What are Personality Traits? Personality traits are usually defined as behaviors that are observable both inside and outside the framework of work. Self-Confidence Self-confidence is considered the most important trait a leader can possess. This is because self-confident people can increase performance in others…
Four Common Levels of Data
Data Measurement Numerical data are gathered by businesses every day that represent a wide variety of items and transactions. For example, numbers in business can represent monetary costs, regional sales, shipment weights, and sales percentages of merchandise. Analyzing Data Data levels need to be analyzed statistically in different ways because the items and transactions represented…
Analyzing a Company’s Financial Assets
A thorough valuation of a business’s financial assets involves a detailed review of its current income statements, cash flow analysis, and assessment of the assets held inside the business. Evaluating a Company’s Worth There are different stakeholders interested in evaluating a company’s net worth. Inside the business, these stakeholders include the CEO, board of directors,…
What are Strategic Resources?
Strategic resources are assets that a business possesses and are typically categorized into capital, financial, human resource, and organizational assets. Capital Assets Capital assets are physical resources such as land holdings, manufacturing plants, or service locations close to important consumer markets. These physical assets can materially affect how competitive a business can be in the…