Heuristics, sometimes referred to as an educated guess, a rule of thumb, or even common sense, is a method of problem solving that many people use because it is quick and easy to use. The hindsight bias is a type of heuristics that many of us confuse for the ability to predict the future, when…

Peter Drucker The legendary business academic, Peter Drucker, first used the term “knowledge worker” in his book, The Landmarks of Tomorrow (1959).  According to Drucker, a knowledge worker was someone who functioned at a high-level in an organization by applying formally acquired training to develop products and services needed by the company they worked for. …

What is Peer-to-Peer Texting? In a world where people are inundated with emails, phone calls, and pop-up ads, how can you reach your target audience?   Texting is Different Many of us are quick to respond to text messages.  In fact, advertisers report, that on average, 98% of text messages sent out are opened within…

Why Business Statistics Matter Throughout the world, every minute of every day, decisions are made by businesses that will determine if they will become profitable, stagnate or get eliminated by the competition. Good Decision-Making Good decisions, ones that help a business become profitable and sustaining are usually made with assistance from information gathered about the…

What is MUM? (Multitask United Model) Google’s Multitask United Model (MUM) is a language model built on a BERT.  BERT, created in 2019, is a powerful Natural Language Processing (NLP) model for search engines.  When first to market, BERT was considered to be a search engine breakthrough.  But, according to Google, MUM is 1000x more…

Communicate Using Photos & Videos Snapchat was the first social media platform that allowed people to communicate using photos and videos.  Originally Snapchat was developed as a photo company but was later converted into a social media platform. Growth of Snapchat Users Today, there are 265 million unique users every day on Snapchat.  75% of…

Managing effectively in a post-pandemic economy will require business process change.

Why Strategy? Ever wonder how Google became the world’s most used search engine?  Or what is the key to Apple’s success?  Organizations that continually outperform the competition understand the importance of strategic planning. Crafting a Strategy Crafting a strategic plan is one of the most important tasks you’ll undertake running a business.  Not only does…

Branding & Marketing Branding and marketing go hand in hand so take time to carefully construct a professional LinkedIn profile that captures the professional image you want to convey. Headshot The importance of having a professional headshot can’t be overstated.  If you are unable to get a professional headshot done, try posting an action shot…