Chances are you checked out online reviews before you booked your last hotel room or made dinner reservations at a new restaurant. In today’s world, online reviews are playing a major role in helping people make buying decisions. Businesses use online reviews to drive sales because they provide a level of “social proof” for their…
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Influence – The Psychology of Persuasion
Influence – The Psychology of Persuasion, written by Robert B. Cialdini (1984) is considered to be one of the most important books on business ever written by industry gurus such as Guy Kawasaki (Apple Inc. Evangelist) and Paul Allen (Microsoft Co-Founder). About Robert Cialdini Author, Robert Cialdini, conducted prolific scientific research on selling which led…
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Companies Built by Those in Their 50’s and Older
Contrary to what many people believe, the most successful businesses around are not started by millennials or those in their 30s. In fact, a study by the American Census Bureau identifies that a multitude of successful companies are built by those who are considered to be middle-aged or older. Business Start-Up Success Research into the…
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Lee Iacocca
Considered by many to be one of the greatest CEOs of all time, Lee Iacocca was an American automobile executive who is best known for having helped bring the iconic Ford Mustang – an affordable, stylish sports car to the market in 1964. The Early Years – Ford Motor Company Lee Iacocca was hired by…
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The Story of IKEA
Ingvar Kamprad IKEA is an acronym for the initials of its founder, Ingvar Kamprad, his farm Elmtaryd, and his county, Agunnaryd, in Smaland, South Sweden. In 1943, when only 17 years of age, Kamprad began his career by selling fish and Christmas magazines. Within a few years, he had developed his enterprise into a mail-order…
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High-Performance Teams
Members of high-performance teams are deeply committed to the stated purpose, goals, and mandates of their missions. Accordingly, high-performance team members demonstrate that they understand what they need to focus on in order to accomplish their collective work targets. Shared Values High-performing teams identify a set of shared values that help shape the purpose of…
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John Sculley
John Sculley will go down in history as one of the world’s most successful CEOs. As President of PepsiCo, then later CEO of Apple Inc. Sculley’s ability to understand consumer behavior helped him lead these companies into highly profitable global giants that few companies will ever match in terms of annual sales and revenue. …
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Types of Teams
Self-Managed Teams Self-managed teams perform a wide range of activities and have responsibilities like those of traditional working groups where the leader of the group oversees such things as organizational structure and staff performance. Manager-Led Teams Manager-led teams can range from semi-autonomous working groups to teams that become increasingly more autonomous through the power they…
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Trial Balance
What is a Trial Balance? A trial balance is a list of accounts and account balances at an exact point in time. Trial balances are not financial statements, but they are a convenient method of proving the equality of the debit and credit balances in each account. Trial Balance Formats? Trial balance formats are often…