The use of influencers in your Facebook posts can really accelerate your engagement and reach. If you can’t afford to hire already famous influencers, you can create your own. A good rule of thumb is to aim for free when creating a buzz around your products or services. You can give your influencers titles such as “Ambassador” “Advocate” “VIP” “Special Guest” “Contributor” “Alumni” or anything else you can think of.
Who Will View Your Facebook Posts?
Knowing who will view your Facebook posts can help you in your search for influencers. It can also help you when crafting your messaging and engagement strategies. Decide who you need to connect with, then create content that will capture the attention of your target audience. Below are the statistics who is likely to view your posts.
- 1% are the super content creators
- 9% are the super sharers
- 90% are the silent scrollers
Best times to post on Facebook
Knowing when to post your Facebook content can help you maximize your reach and get the results you want. Below are Facebook’s highest viewing time slots. These time slots might resonate with your audience but they may not. Test posting content at different times of the day or night. Monitor the analytics and see when your audience is active on Facebook. You might discover that your target audience is active during times currently unknown to you. This information is gold. Post your content when you know you’ll garner the highest engagement possible. Below are the statistics of when people are likely to view your posts.
- 6:00 – 8:00 AM
- 6:00 – 8:00 PM
Consider setting up a Facebook group to help your influencers connect engage new and existing customers. Facebook groups are the number one way to get millions of people involved in your social media. Facebook groups encourage sharing and posting of your content to an even bigger audience.
Elaine Allan, BA, MBA
Technology & Business Blogger
Vancouver, British Columbia, Canada