Menu
Elaine Allan
  • About
Elaine Allan

How Google Remains the Top Search Engine

Posted on August 27, 2021August 28, 2021

The Google and Apple Arrangement

How can Google remain the top search engine year after year?  Easy, it pays Apple big bucks to ensure it remains the default search engine on Mac, iPad, and the iPhone.  This week, analysts from Bernstein have estimated that payments from Google to Apple may be close to $15 billion in 2021, up from $10 billion in 2020, only one year earlier.

Google’s Payment Trail

The payment trail from Google to Apple over its strategy to remain the world’s top search engine was identified by PED30, “Bernstein says Google’s FY21 payments to Apple might reach nearly $15B“, on August 25, 2021, in an investor memo.  The memo further identified that analysts estimate that the price tag from Apple for Google to maintain its marketplace search engine dominance will rise from $15 billion in 2021 to $20 billion in 2022.  This information is based in the “disclosures in Apple’s public filings” section of the memo and through inductive reasoning by analysts who reviewed the filed financials.

Google’s Competition

Toni Sacconaghi, a Bernstein analyst thinks that Google is probably paying Apple this kingly sum, “to ensure Microsoft doesn’t outbid it.”  Sacconaghi highlighted two potential risks that could ultimately end the Google to Apple payments. Inasmuch as lawmakers could enact new regulations to limit these kinds of market dominance dealings, Google could at some point walk away from its arrangement with Apple if it deemed it to be no longer worth the money.   

#ElaineAllan, BA, MBA

Technology and Business Blogger

#Vancouver, BC, Canada

Share on Social Media
twitter facebook pinterest linkedin tumblr reddit emailwhatsapp

Related

Sign Up for Newsletter




/

( mm / dd )


Recent Posts

  • Thank you!

    Thank you!

    October 24, 2022
  • Danielle Smith's Proposed Alberta Sovereignty Act

    Danielle Smith's Proposed Alberta Sovereignty Act

    October 23, 2022
  • A Champion for Vulnerable Women on the Downtown Eastside by John N. Ahern

    A Champion for Vulnerable Women on the Downtown Eastside by John N. Ahern

    October 23, 2022
  • Hon. KerryLynne D. Findlay, KC, PC (Endorsement)

    Hon. KerryLynne D. Findlay, KC, PC (Endorsement)

    October 12, 2022
  • Doxxed by City Hall

    Doxxed by City Hall

    September 17, 2022

Tags

Daryl F. Zanuck Google head of 20th Century Fox in 1946 Internet Social Media The importance of buyers
Follow us on Social Media
twitter

Contact Me

I want to hear from you.

Elaine@ElaineAllan.com

 

Privacy Policy

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
© 2022 - Elaine Allan Technology & Business Blog