What is Peer-to-Peer Texting?
In a world where people are inundated with emails, phone calls, and pop-up ads, how can you reach your target audience?
Texting is Different
Many of us are quick to respond to text messages. In fact, advertisers report, that on average, 98% of text messages sent out are opened within three minutes of being sent. By comparison, the average open rate for emails has dropped to 17%. Phone calls are even worse. If you’re like most people today, you won’t answer an incoming call if you don’t recognize the number calling you.
Spam Filters & Opt-Ins
Peer-to-Peer texting, used as a communications tool allows businesses to market products and services to people who haven’t opted in to email lists. By comparison, email has become a highly regulated business practice that is subject to spam filters, opt-in requirements, and government regulations.
Filling Events at the Last Minute
Peer-to-Peer texting has become a go-to tactic for event planners who need to fill rooms. Studies show that 90% of people will read a text message within minutes of receiving it. Compare this to emails. If you are like most people, you don’t respond to an email nearly as fast as you do a text message. Peer-to-peer texting works well for filling both in-person and online events at the last minute. Today, almost all texts are read within minutes of being received which allows for a fast turnaround.
Surveys & Polls
Peer-to-Peer texting can allow you to survey your target audience and get immediate responses. If there is an emerging issue that your target audience cares about, you can connect quickly and easily using this simple technology. Remember, if you are savvy with your use of language, your audience will appreciate that you’ve asked them for their opinion.
Elaine Allan, BA, MBA
Technology & Business Blogger