Menu
Elaine Allan
  • About
Elaine Allan

The Pick Up Truck Generation

Posted on December 12, 2021December 12, 2021

Throughout the last decade, demographers have predicted that Millennials would become the generation that was not interested in owning or driving vehicles.  This rationale was based on the rise of car share programs, increased interest in developing public transit, and the explosion of e-bikes. These consumer trends were considered to be the hallmarks of Millennial consumerism.

Midsize, Full Size and Heavy Duty

But contrary to consumer analyst projections, Millennials have become the largest generation of pick up truck buyers in America in 2021.  This Millennial consumerism trend has also dominated all product lines including midsize, full size and heavy-duty pick up trucks.  This runs contrary to the many different consumer choice alternatives to private vehicle ownership.

Consumer Speed

Millennials are defined as having been born between 1977 and 1994. According to Tyson Tominy, J.D. Power Vice-President of Data and Analytics, “that while it’s traditional for each generation to eventually overtake the previous generation in consumer habits, the veracity that Millennials have overcome the Gen Xers (born between 1966 to 1971) and the Baby Boomers (born between 1946 to 1965) has happened at an astonishing rate.

What’s Behind the Numbers?

While it’s too early to tell what is driving the Millennial pick up sales, other consumer trends might help tell the story. Whereas Millennials are interested in buying homes, raising children and taking part in the home renovation craze spurred on by the pandemic, owning a pick up truck might be the logical choice for transportation and lifestyle facing Millennial consumers on the go.

Elaine Allan, BA, MBA

Vancouver, BC, Canada

Technology & Business Blogger

References

https://www.cnbc.com/2021/12/10/millennials-overtake-boomers-gen-x-as-biggest-buyers-of-pickup-trucks-in-us-for-first-time.html

https://www12.statcan.gc.ca/census-recensement/2011/as-sa/98-311-x/98-311-x2011003_2-eng.cfm

Share on Social Media
x facebook pinterest linkedin tumblr reddit emailwhatsapp

Related

Sign Up for Newsletter




/

( mm / dd )


Recent Posts

  • R.B. Bennett: Canada's Depression-Era Conservative Leader

    R.B. Bennett: Canada's Depression-Era Conservative Leader

    November 30, 2023
  • Arthur Meighen: Canada’s Most Underrated Conservative Prime Minister

    Arthur Meighen: Canada’s Most Underrated Conservative Prime Minister

    November 30, 2023
  • Zelensky’s Address to Canadian Parliament in the Presence of a Nazi

    Zelensky’s Address to Canadian Parliament in the Presence of a Nazi

    September 27, 2023
  • Sir Robert Borden - Navigating World War I

    Sir Robert Borden - Navigating World War I

    August 16, 2023
  • Sir Charles Tupper - Canada's Shortest Serving Prime Minister

    Sir Charles Tupper - Canada's Shortest Serving Prime Minister

    August 14, 2023

Tags

Daryl F. Zanuck Google head of 20th Century Fox in 1946 Internet Social Media The importance of buyers
Follow us on Social Media
x

Contact Me

I want to hear from you.

Elaine@ElaineAllan.com

 

Privacy Policy

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
© 2023 - Elaine Allan Business Blogger