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Elaine Allan

What’s in a Meme?

Posted on May 2, 2021May 20, 2021

Memes can be thought of as the new editorial cartoons for the 21st Century.

  1. Memes are a great way to share opinions using words and images.
  2. Memes that are well suited to their audiences can go virtual.
  3. Using the power of a photo or an image can really drive home your message.

What is a Successful Meme?

  • Each successful meme has a target audience.
  • Memes have largely replaced old-style newspaper editorial cartoons.
  • When getting started ask yourself – “Who is my target audience?” “Who am I trying to reach?” Every successful meme has a target audience.

Reasons to Meme

  • Communicate message to audience.
  • Visuals have stopping power.
  • There’s little to no cost to making a meme and your meme can reach millions of viewers.
  • Humour is powerful. 
  • Memes can make the reader feel social validated.
  • Social validation is why people look to others to see if behaviour is normative and validated.

Visual Content

  • Memes love visual content.
  • Algorithms for visuals capitalize on fact that viewers are six times more likely to remember an image than text.
  • Algorithms favour images.
  • The purpose of a meme is to make people laugh or smile.
  • At the very least you want to your audience to crack a smile.

Meme Tips

  • The best memes are simple and are easy to spread, spread and spread.
  • We are going to use free websites, and software but can be truly powerful if done right.
  • If content involves a joke it needs to be easy to understand.
  • People view social media for distraction.  Memes are great for this.
  • Many look at social media in the office or while in transit.

The Power of the Meme

  • Memes can be uniting around a social cause or issue.
  • If done right reader shouldn’t have to think too hard to understand your meme.
  • Don’t make your meme mysterious, simply relate the meme’s text to the photo.
  • Good to use trending phrases and photos if you want your meme to go viral.

IMG Flip

  • Make your first meme by going to imgflig.com.
  • IMG Flip has blank meme templates for just about everything.
  • You can sign up for an IMG Flig account for $4/month.  (Doing so will allow you to remove imgflip watermark.).
  • If you don’t’ want to pay the $4 per month, to the top of the webpage, choose “white box” then put in the image and the watermark goes away.

Meme Generator

  • Makeameme.org is another meme generator website.
  • The Meme Generator uses the classic top text bottom text format.
  • Meme Generator is mobile friendly so you can make memes on the go.
  • Meme Generator has an online e-store where you can order mugs and other items that you can have your meme printed on. 

What is a GIF?

  • A gif is a basically a moving picture with a graphic interchange format.
  • Giphy.com is a great website that allows you to make memes and gifs.
  • Same principles apply in terms of communicating your message to a specific audience.

Elaine Allan, BA, MBA

Technology & Business Blogger

Vancouver, BC

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