Internet Security The internet is the new marketplace. For many, it’s become a place to socialize, make new business connections, and perform routine tasks like shopping for groceries. As the internet morphs into a global marketplace your data is increasingly at risk of being hacked by thieves who live near and far. Three Most Common…
Google Workspace
Google Workspace, formerly known as G-Suite encompasses several useful applications including: Google Docs Google Sheets Google Slides Google Drive is like a big storage locker. Items stored in this big file are things you can access through the cloud. The Cloud is really nothing more than a server farm. Google Workspace is also great for…
Facebook – Influencers & Engagement
The use of influencers in your Facebook posts can really accelerate your engagement and reach. If you can’t afford to hire already famous influencers, you can create your own. A good rule of thumb is to aim for free when creating a buzz around your products or services. You can give your influencers titles such…
Texting for Campaigns
Texting is Different Many of us are quick to respond to text messages. In fact, advertisers report, that on average, 98% of text messages are opened within three minutes of being sent. By comparison, the average open rate for emails has dropped to 17% — and sometimes it takes days or even weeks before the…
Snapchat for Campaigns
Snapchat for Political Campaigns Since more than half the voting public is now Millennials and Generation Z, political operatives no longer can ignore the importance of integrating Snapchat into campaign activities. Campaigns can upload links that viewers can click on to drive traffic to websites. As well, campaigns can set the amount of time a…
What is Information Technology (IT)?
Information Technology or “IT” as it is often called covers a wide range of career opportunities in the technology space. Popular Careers in Information Technology Popular careers in information technology are technical support, computer programming, web developers, computer systems analysts, IT Security and, network engineers. Technical Support Technical support jobs vary widely. Technical support workers…
What is Information Management?
As information is an asset that can be in either a physical or electronic form it could be said that information management is really a modern-day form of asset management. Organizations that can manage information well in today’s knowledge-based economy are those that will likely make good information-based decisions and prosper into the future. Universities…
Dealing With Bad Online Reviews
Given that online reviews are growing in importance for attracting new customers to a business, it can be devasting if your business becomes the target of bad online reviews. The Importance of Online Reviews Depending on which study you read, consumers today are basing 55% – 92% of their buying decisions on reviews they read…
What is Artificial Intelligence?
Likely Stanford University’s John McCarthy summed up artificial intelligence best in his 2004 academic paper when he wrote, “It is the science and engineering of making intelligent machines, especially intelligent computer programs.” In essence, artificial intelligence designs computers to impersonate human intelligence. To achieve impersonating human intelligence, artificial intelligence uses both machine learning and deep…